NIKE |  PLAY NEW
“Play New” is more than just a slogan.It's how Nike will look and behave, inside and out. Play New was created to mean different things to different people. To help tell the stories in this narrative, we use graphic tools that contain a simple and vibrant container to celebrate all the different dimensions in which Play New can come to life.










Role: Graphic Designer and Art Director




Wieden+Kennedy São Paulo
ECDs: Eduardo Lima & Renato Simões
Creative Directors: Fabiano Higashi & Mariana Borga
Head of Art: Fabiano Higashi
Designers & Art Directors: Cacá Barabas, Breno Chiavelli & Leandro Beraldo
Copywriters: André Pallu, Fernanda Manzano & Mauricio Araujo
Illustration: Dialeto Studio (Fabio Mota + Vinicius Teodoro), Gabriel Massan, Pedro Nekoi
Agency Producers: Fernanda Moura & Regiane Pettinelli
Still Photography: Will Robson-Scott & Vivi Bacco


© 2025


















More Works ︎︎︎















BBDO WORLDWIDE | BRAND IDENTITY WILD TURKEY | BRAND IDENTITY & CAMPAIGN MELISSA X | VISUAL IDENTITY GOOGLE | VISUAL IDENTITY NIKE | PLAY NEW AMA | PACKAGING AND BRAND IDENTITY NIKE | RICHARLISON CLEATS C&A | VISUAL BRAND IDENTITY (2019) COOLHUNTER FAVELA | BRAND IDENTITY