C&A | VBI 2019

Our challenge was to create a visual language that captures the full energy of C&A in Brazil. We defined a grid inspired by the contours of the logo and paired it with a vibrant, joyful color palette. The result is a flexible and intuitive system that brings consistency and expressiveness to every brand touchpoint.










Role: Designer


Wieden+Kennedy São Paulo
ECDs: Eduardo Lima & Renato Simões
Creative Directors: Diego Limberti, Felipe Ribeiro & Bruno Zampoli
Designers & Art Directors:  Bruna Bismara, Breno Chiavelli & Guilherme Garofallo
Copywriters: Fernanda Manzano
Agency Producers: Renata Jay & Regiane Pettinelli
© 2025


















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