MELISSA
For Melissa X, we created a bold, modular identity inspired by Armin Hofmann’s grid-based design. The system uses geometric shapes and structured typography to express movement, adaptability, and balance — key traits of the line. A vibrant, earthy color palette grounds the brand in authenticity while allowing each sneaker’s personality to shine. The result is a flexible, modern identity that turns every detail into a statement of transformation.
Role: Creative Director
Strategy: Lara Azevedo
Designer: Vinicius Theodoro e Renata Moroni
Art Director: Evandro Araujo
Copywriter: Bruna Porto
Fashion Designer: Paula Kim
Executive Production: Letícia Cardoso e Agnes Figueiredo
Photography: Jonathan Zamora
Filming: Raphael Fidelis e Gui Yoshida
Still Photos: Marcelo Cucatti e Aline Akdau
Stylist: Marin Brum
Casting: Dandara Couto
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