Vinicius Theodoro is a Brazilian designer and creative director, based in São Paulo, he develops brand communication, brand identity, and art direction in fashion and advertising, creating integrated projects for institutions, brands, and individuals. He currently works as head of design for BBDO NY and also owns and operates a design studio called TEMPO®. Prior to that, Vinicius led a team at Wieden+Kennedy, focusing on the design and development of brand identities. More information.
Afropunk, Ambev, Budweiser, C&A, Coca Cola, Companhia das Letras, Cosmo, Eixo, Embraer, Hering, Hershey’s, Netflix, Nike, Nubank, Olympikus & others.
Collaborated with
Gabriel Masan, Irmãs de Pau, MAR+VIN, MESA Company, Pedro Andrade (PIET), Pedro Nekoi, PORTO ROCHA, THINKERS & others.

(Nike) Brazil National Team - Nossa Garra is Never Done

Our challenge at Wieden+Kennedy alongside ILoveDust was to position our national team collections to represent both pride and the desire for progress.
Bearing in mind the concept NOSSA GARRA IS NEVER DONE, and that grit is in the DNA of every Brazilian athlete.
We take advantage of youth culture to celebrate the joy and magic of Brazilian football. And to achieve a result that is proprietary and at the same time aligned with Nike's global positioning, we mix vibrancy, imperfection, joy, performance and hyperrealism.

Client: Nike
Agency: Wieden+Kennedy
Role: Creative Director
Designer: Nuria Lima, ILoveDust Team 
3D: Marlos Lima

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