I develop brand communication, brand identity, packaging design and art direction in fashion and advertising, creating integrated projects for institutions, brands and individuals for both print and online projects. I am currently working at Wieden+Kennedy as a design director and I am also a partner and founder of Dialeto.








C&A | Visual Brand Identity

Our challenge was to find a visual language that transmits all the energy of C&A in Brazil. We define the grid from the shape of our logo and add a cheerful and vibrant color palette. The result is a flexible and easy to apply compositing system.


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Client: C&A
Agency: Wieden+Kennedy
Role: Graphic Designer



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(Selected Works)


© Vinicius Theodoro 2021