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Vinicius Theodoro is a Brazilian designer and creative director, based in São Paulo, he develops brand communication, brand identity, and art direction in fashion and advertising, creating integrated projects for institutions, brands, and individuals. He currently works as head of design for BBDO NY and also owns and operates a design studio called TEMPO®. Prior to that, Vinicius led a team at Wieden+Kennedy, focusing on the design and development of brand identities. More information.
Clients
 Afropunk, Ambev, Budweiser, C&A, Coca Cola, Companhia das Letras, Cosmo, Eixo, Embraer, Hering, Hershey’s, Netflix, Nike, Nubank, Olympikus & others.
Collaborated with
Gabriel Masan, Irmãs de Pau, MAR+VIN, MESA Company, Pedro Andrade (PIET), Pedro Nekoi, PORTO ROCHA, THINKERS & others.
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C&A | Visual Brand Identity

Our challenge was to find a visual language that transmits all the energy of C&A in Brazil. We define the grid from the shape of our logo and add a cheerful and vibrant color palette. The result is a flexible and easy to apply compositing system.


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Client: C&A
Agency: Wieden+Kennedy
Role: Graphic Designer



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