Vinicius Theodoro is a designer and creative director with more than a decade of experience, having started his career in 2011. He develops brand communication, brand identity, and art direction in fashion and advertising, creating integrated projects for institutions, brands, and individuals. His work is grounded in in-depth research and supported by strategic thinking, resulting in concepts that materialize across all aspects of design.

He is currently Head of Design at BBDO New York and runs his own design studio, Studio Tempo®. Previously, Vinicius led a design team at Wieden+Kennedy, focusing on brand identity creation and development, and worked at Tátil Design, where he collaborated with product designers, photographers, and developers on both studio and corporate projects.
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Clients

Google, Nike, Netflix, Amazon, L’Oréal, Spotify, Coca-Cola, Budweiser, Ambev, Stella Artois, Afropunk, Nubank, Wild Turkey, Melissa, Hershey’s, Hering, CeraVe, HP, Birra Moretti, Bayer, Olympikus, Embraer, Companhia das Letras, C&A, Reserva, Cosmo, Eixo & others.




Collaborated With

Gabriel Masan, Irmãs de Pau, MAR+VIN, MESA Company, Pedro Andrade (PIET), Pedro Nekoi, PORTO ROCHA, THINKERS & others.




Experience

Founder, Studio Tempo® — 2023 – Present
Head of Design, BBDO New York (Remote) — 2022 – 2023
Design Director / Graphic Designer, Wieden+Kennedy, São Paulo — 2020 – 2022
Senior Graphic Designer, Wieden+Kennedy, São Paulo — 2019 – 2020
Senior Art Director, BETC, São Paulo — 2019
Senior Graphic Designer, Tátil, São Paulo — 2018 – 2019
Graphic Designer, Script, Rio de Janeiro — 2014 – 2017
Graphic Designer, Reserva, Rio de Janeiro — 2013 – 2014
Art Assistant, UP, Rio de Janeiro — 2011 – 2013




Jury

One Show
Category Design - Jury 

MCB* Design Award 2022
(Museum of the Brazilian House*)
Poster Competition - Jury

Brasil Design Awards 2021
Category Design Digital - Jury 

8th Bornancini Design Award 2020
Category Graphic Design - Jury 



Awards

IF Design Awards 2024
AMA, Category Packaging | Beauty | Health 

Brasil Design Awards 2023
AMA, Category Packaging - Bronze

Cannes Awards 2023
The Adoptable Playlist, Category Design - Shortlist

Latin America Design Awards 2023
SOS AMZ, Category Visual Identity - Bronze;

Latin America Design Awards 2023
30 Years of the Yanomami Indigenous Territory, Category Graphic System - Bronze

El Ojo de Iberoamérica 2022
Coca-Cola, Love Bottle, Category Brand Experience – Bronze

CCSP (São Paulo Creative Club) 2022
Coca-Cola, Love Bottle, Category Design – Golden
Nike, Richarlison's boot, Category Illustration - Bronze

Cresta Awards 2020
Pepsico, Sorority Packs, Design, Print Design – Silver

CCSP (São Paulo Creative Club) 2020
C&A, New Identity, Category Design – Bronze
C&A, New Identity, Category Art Direction – Bronze

Cannes Lions 2019
Pepsico, Sorority Packs, Ambient Media: Small Scale – Shortlist

Brasil Design Awards 2019
Netflix, Design Space, Category environment design - exhibition and installations design - Silver
Embraer, Embraer 50 years, Category Brand Design Large Companies - Bronze

Wave Festival 2019
Pepsico, Sorority Packs, Design, Category Packaging Design – Bronze
Pepsico, Sorority Packs, Industrial Craft, Category Food – Bronze
Pepsico, Table for Change, Direct, Category Use of Ambient Media - Shortlist




Exhibition

13th Brazilian Graphic Design Biennial – Museu Oscar Niemeyer, Curitiba



Education

Graphic Design, Veiga de Almeida University, Rio de Janeiro
Type Design, ELISAVA | School of Design and Engineering, Barcelona
Currently on a one-year academic immersion in Furniture Design at IED | European Institute of Design.



© 2025