Vinicius Theodoro is a Brazilian designer and creative director, based in São Paulo, he develops brand communication, brand identity, and art direction in fashion and advertising, creating integrated projects for institutions, brands, and individuals. He currently works as head of design for BBDO NY and also owns and operates a design studio called TEMPO®. Prior to that, Vinicius led a team at Wieden+Kennedy, focusing on the design and development of brand identities. More information.
Afropunk, Ambev, Budweiser, C&A, Coca Cola, Companhia das Letras, Cosmo, Eixo, Embraer, Hering, Hershey’s, Netflix, Nike, Nubank, Olympikus & others.
Collaborated with
Gabriel Masan, Irmãs de Pau, MAR+VIN, MESA Company, Pedro Andrade (PIET), Pedro Nekoi, PORTO ROCHA, THINKERS & others.

(ISA) 30 Anos Terra Indígena Yanomami

ISA - Instituto Socioambiental, whose central focus isthe defense of social, collective and diffuse goods and rights related to the environment, cultural heritage and the rights of peoples.

Our challenge was to create a visual identity that would tell the story to the next Yanomami generations, as the culture is being lost.
To meet this challenge, we developed a graphic system that helps communicate and generate value for ISA. First, we identified the conceptual and visual territory of the Socio-Environmental Institute through research and a lot of conversation with the client. And we discovered the relationship of the native peoples with the circle, and it was from this key element that we developed a grid of points that makes the language alive and pulsating.

Client: ISA
Agency: Wieden+Kennedy
Role: Creative Director
Designer: Djavan Santos
Motion Designer: Gabriel Santana