(Nike) Play New | Vai no Novo

“Play New” is more than just a slogan.It's how Nike will look and behave, inside and out. Play New was created to mean different things to different people. To help tell the stories in this narrative, we use graphic tools that contain a simple and vibrant container to celebrate all the different dimensions in which Play New can come to life.

Client: Nike
Agency: Wieden+Kennedy
Role: Graphic Designer and Art Director

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