Vinicius Theodoro is a designer and creative director, with more than ten years of experience, as a designer he develops brand communication, brand identity, and art direction in fashion and advertising, creating integrated projects for institutions, brands, and individuals. His works are based on in-depth research supported by a strategy capable of creating concepts that materialize in all design aspects.
He currently works as head of design for BBDO NY and owns and operates a design studio called TEMPO®. Before that, Vinicius led a team at Wieden+Kennedy, focusing on the design and development of brand identities, and also worked at Tátil Design where he collaborated with product designers, photographers, and developers on studio and corporate projects.
CLIENTS
Afropunk, Ambev, Budweiser, C&A, Coca Cola, Companhia das Letras, Cosmo, Eixo, Embraer, Hering, Hershey’s, Netflix, Nike, Nubank, Olympikus & others.
COLLABORATED WITH
Gabriel Masan, Irmãs de Pau, MAR+VIN, MESA Company, Pedro Andrade (PIET), Pedro Nekoi, PORTO ROCHA, THINKERS & others.
EXPERIENCE
BBDO, New York - 2022 – Now
Wieden+Kennedy, São Paulo - 2019 – 2022
BETC, São Paulo - 2019 – 2019
Tátil, São Paulo - 2018 – 2019
Script, Rio de Janeiro - 2014 – 2017
Reserva, Rio de Janeiro - 2013 – 2014
UP, Rio de Janeiro - 2011 – 2013
JURY
MCB* Design Award 2022
(Museum of the Brazilian House*)
Poster Competition - Jury
Brasil Design Awards 2021
Category Design Digital - Jury
8th Bornancini Design Award 2020
Category Graphic Design - Jury
AWARDS
El Ojo de Iberoamérica 2022
Coca-Cola, Love Bottle, Category Brand Experience – Bronze
CCSP (São Paulo Creative Club) 2022
Coca-Cola, Love Bottle, Category Design – Golden
Nike, Richarlison's boot, Category Illustration - Bronze
Cresta Awards 2020
Pepsico, Sorority Packs, Design, Print Design – Silver
CCSP (São Paulo Creative Club) 2020
C&A, New Identity, Category Design – Bronze
C&A, New Identity, Category Art Direction – Bronze
Cannes Lions 2019
Pepsico, Sorority Packs, Ambient Media: Small Scale – Shortlist
Brasil Design Awards 2019
Netflix, Design Space, Category environment design - exhibition and installations design - Silver
Embraer, Embraer 50 years, Category Brand Design Large Companies - Bronze
Wave Festival 2019
Pepsico, Sorority Packs, Design, Category Packaging Design – Bronze
Pepsico, Sorority Packs, Industrial Craft, Category Food – Bronze
Pepsico, Table for Change, Direct, Category Use of Ambient Media - Shortlist
EXHIBITION
13th Brazilian Graphic Design Biennial – Museu Oscar Niemeyer, Curitiba
EDUCATION
Graphic Design, Veiga de Almeida University, Rio de Janeiro
Type Design, ELISAVA | School of Design and Engineering, Barcelona
Currently on a one-year academic immersion in Furniture Design at IED | European Institute of Design.
He currently works as head of design for BBDO NY and owns and operates a design studio called TEMPO®. Before that, Vinicius led a team at Wieden+Kennedy, focusing on the design and development of brand identities, and also worked at Tátil Design where he collaborated with product designers, photographers, and developers on studio and corporate projects.
CLIENTS
Afropunk, Ambev, Budweiser, C&A, Coca Cola, Companhia das Letras, Cosmo, Eixo, Embraer, Hering, Hershey’s, Netflix, Nike, Nubank, Olympikus & others.
COLLABORATED WITH
Gabriel Masan, Irmãs de Pau, MAR+VIN, MESA Company, Pedro Andrade (PIET), Pedro Nekoi, PORTO ROCHA, THINKERS & others.
EXPERIENCE
BBDO, New York - 2022 – Now
Wieden+Kennedy, São Paulo - 2019 – 2022
BETC, São Paulo - 2019 – 2019
Tátil, São Paulo - 2018 – 2019
Script, Rio de Janeiro - 2014 – 2017
Reserva, Rio de Janeiro - 2013 – 2014
UP, Rio de Janeiro - 2011 – 2013
JURY
MCB* Design Award 2022
(Museum of the Brazilian House*)
Poster Competition - Jury
Brasil Design Awards 2021
Category Design Digital - Jury
8th Bornancini Design Award 2020
Category Graphic Design - Jury
AWARDS
El Ojo de Iberoamérica 2022
Coca-Cola, Love Bottle, Category Brand Experience – Bronze
CCSP (São Paulo Creative Club) 2022
Coca-Cola, Love Bottle, Category Design – Golden
Nike, Richarlison's boot, Category Illustration - Bronze
Cresta Awards 2020
Pepsico, Sorority Packs, Design, Print Design – Silver
CCSP (São Paulo Creative Club) 2020
C&A, New Identity, Category Design – Bronze
C&A, New Identity, Category Art Direction – Bronze
Cannes Lions 2019
Pepsico, Sorority Packs, Ambient Media: Small Scale – Shortlist
Brasil Design Awards 2019
Netflix, Design Space, Category environment design - exhibition and installations design - Silver
Embraer, Embraer 50 years, Category Brand Design Large Companies - Bronze
Wave Festival 2019
Pepsico, Sorority Packs, Design, Category Packaging Design – Bronze
Pepsico, Sorority Packs, Industrial Craft, Category Food – Bronze
Pepsico, Table for Change, Direct, Category Use of Ambient Media - Shortlist
EXHIBITION
13th Brazilian Graphic Design Biennial – Museu Oscar Niemeyer, Curitiba
EDUCATION
Graphic Design, Veiga de Almeida University, Rio de Janeiro
Type Design, ELISAVA | School of Design and Engineering, Barcelona
Currently on a one-year academic immersion in Furniture Design at IED | European Institute of Design.
Vinicius Theodoro is a designer and creative director, with more than ten years of experience, as a designer he develops brand communication, brand identity, and art direction in fashion and advertising, creating integrated projects for institutions, brands, and individuals. His works are based on in-depth research supported by a strategy capable of creating concepts that materialize in all design aspects.
He currently works as head of design for BBDO NY and owns and operates a design studio called PUNA®. Before that, Vinicius led a team at Wieden+Kennedy, focusing on the design and development of brand identities, and also worked at Tátil Design where he collaborated with product designers, photographers, and developers on studio and corporate projects.
CLIENTS
Afropunk, Ambev, Budweiser, C&A, Coca Cola, Companhia das Letras, Cosmo, Eixo, Embraer, Hering, Hershey’s, Netflix, Nike, Nubank, Olympikus & others.
COLLABORATED WITH
Gabriel Masan, MAR+VIN, MESA Company, Pedro Andrade (PIET), Pedro Nekoi, PORTO ROCHA, THINKERS & others.
EXPERIENCE
BBDO, New York - 2022 – Now
Wieden+Kennedy, São Paulo - 2019 – 2022
BETC, São Paulo - 2019 – 2019
Tátil, São Paulo - 2018 – 2019
Script, Rio de Janeiro - 2014 – 2017
Reserva, Rio de Janeiro - 2013 – 2014
UP, Rio de Janeiro - 2011 – 2013
JURY
MCB* Design Award 2022
(Museum of the Brazilian House*)
Poster Competition - Jury
Brasil Design Awards 2021
Category Design Digital - Jury (2021)
8th Bornancini Design Award 2020
Category Graphic Design - Jury (2020)
AWARDS
El Ojo de Iberoamérica 2022
Coca-Cola, Love Bottle, Category Brand Experience – Bronze
CCSP (São Paulo Creative Club) 2022
Coca-Cola, Love Bottle, Category Design – Golden
Nike, Richarlison's boot, Category Illustration - Bronze
Cresta Awards 2020
Pepsico, Sorority Packs, Design, Print Design – Silver
CCSP (São Paulo Creative Club) 2020
C&A, New Identity, Category Design – Bronze
C&A, New Identity, Category Art Direction – Bronze
Cannes Lions 2019
Pepsico, Sorority Packs, Ambient Media: Small Scale – Shortlist
Brasil Design Awards 2019
Netflix, Design Space, Category environment design - exhibition and installations design - Silver
Embraer, Embraer 50 years, Category Brand Design Large Companies - Bronze
Wave Festival 2019
Pepsico, Sorority Packs, Design, Category Packaging Design – Bronze
Pepsico, Sorority Packs, Industrial Craft, Category Food – Bronze
Pepsico, Table for Change, Direct, Category Use of Ambient Media - Shortlist
EXHIBITION
13th Brazilian Graphic Design Biennial – Museu Oscar Niemeyer, Curitiba
EDUCATION
Graphic Design, Veiga de Almeida University, Rio de Janeiro
Type Design, ELISAVA | School of Design and Engineering, Barcelona
Currently on a one-year academic immersion in Furniture Design at IED | European Institute of Design.