I develop brand communication, brand identity, packaging design and art direction in fashion and advertising, creating integrated projects for institutions, brands and individuals for both print and online projects. I am currently working at Wieden+Kennedy as a design director.








Designer with 10 years of experience. During my career, I’ve discovered the value of the process and research to create concepts that can be materialized in every aspect of design. My professional experience includes brand communication, brand identity, packaging design and art direction in fashion and advertising, creating integrated projects for global brands.

I am currently working at Wieden+Kennedy as a design director. Before that, i worked as a Senior Designer at BETC São Paulo and also at Tátil Design, where I collaborated with product designers, photographers and developers on corporate and studio projects. In 2019 I had the privilege to learn from the great typographers Bas Jacobs and Joancarles Casasin at the ELISAVA School of Design and Engineering, in Barcelona.
*CONTACT
viniciusstheodoro@gmail.com

EXPERIENCE
Wieden+Kennedy, São Paulo - 2019 – Now
BETC, São Paulo - 2019 – 2019
Tátil, São Paulo - 2018 – 2019
Script, Rio de Janeiro - 2014 – 2017
Reserva, Rio de Janeiro - 2013 – 2014
UP, Rio de Janeiro - 2011 – 2013

EDUCATION
Graphic Design, Veiga de Almeida University, Rio de Janeiro
Type Design, ELISAVA | School of Design and Engineering, Barcelona
Currently on a one-year academic immersion in Furniture Design at IED | European Institute of Design.


AWARDS
MCB* Design Award 2022
(Museum of the Brazilian House*)

Poster Competition - Jury
Brasil Design Awards 2021
Category Design Digital - Jury (2021)
8th Bornancini Design Award 2020
Category Graphic Design - Jury (2020)
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El Ojo de Iberoamérica 2022
Coca-Cola, Love Bottle, Category Brand Experience – Bronze
CCSP (São Paulo Creative Club) 2022
Coca-Cola, Love Bottle, Category Design – Golden 
Nike, Richarlison's boot, Category Illustration - Bronze
Cresta Awards 2020
Pepsico, Sorority Packs, Design, Print Design – Silver
CCSP (São Paulo Creative Club) 2020
C&A, New Identity, Category Design – Bronze 
C&A, New Identity, Category Art Direction – Bronze

Cannes Lions 2019
Pepsico, Sorority Packs, Ambient Media: Small Scale – Shortlist

Brasil Design Awards 2019
Netflix, Design Space, Category environment design - exhibition and installations design - Silver
Embraer, Embraer 50 years, Category Brand Design Large Companies - Bronze
Wave Festival 2019
Pepsico, Sorority Packs, Design, Category Packaging Design – Bronze
Pepsico, Sorority Packs, Industrial Craft, Category Food – Bronze
Pepsico, Table for Change, Direct, Category Use of Ambient Media - Shortlist


EXHIBITION
13th Brazilian Graphic Design Biennial – Museu Oscar Niemeyer, Curitiba

CLIENTS








(Selected Works)


© Vinicius Theodoro 2022