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Vinicius Theodoro is a Brazilian designer and creative director, based in São Paulo, he develops brand communication, brand identity, and art direction in fashion and advertising, creating integrated projects for institutions, brands, and individuals. He currently works as head of design for BBDO NY and also owns and operates a design studio called Studio Tempo®. Prior to that, Vinicius led a team at Wieden+Kennedy, focusing on the design and development of brand identities. More information.
Clients
 Afropunk, Ambev, Budweiser, C&A, Coca Cola, Companhia das Letras, Cosmo, Eixo, Embraer, Hering, Hershey’s, Netflix, Nike, Nubank, Olympikus & others.
Collaborated with
Gabriel Masan, Irmãs de Pau, MAR+VIN, MESA Company, Pedro Andrade (PIET), Pedro Nekoi, PORTO ROCHA, THINKERS & others.
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ASSIGNMENT
limited edition packs especially developed for the PepsiCo


SOLUTION
To make clear the positioning, we created a special edition representing women of all accents, colors and shapes at the most important point of a brand: its own packaging. After several studies in the category, we found a little explored territory in the packaging and we built a system of labels to unify the six flavors. We invite the illustrator Helena Sbeghen to perform the art of packaging.


PROCESS
From the original format We gave them a new look by bringing hierarchy in the information and a more attractive color palett









Pepsico Packaging Design and Launch Campaign 

eQlibri is a Pepsico snack brand that talks to women about having a balanced life and self-
acceptance.




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Client: Pepsico
Agency: BETC SP
Role: Packaging Designer and Art Director
Recognition: Cannes Lions - Shortlist
Cresta Awards - Silver
São Paulo Creative Club - Shortlist


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